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Hard problems,solved.

Custom software and AI automation for e-commerce and growing businesses.

  • E-commerce
  • Custom Shopify apps
  • Internal tools
  • AI automation
  • Process automation
  • Full-stack engineering

Solutions

Built for the way you work.

E-commerce is our home turf — the same approach works for any business.

Custom Shopify apps

When off-the-shelf apps almost fit — but not quite.

Storefront features, product logic and admin tools built around exactly how you sell.

  • Product builders and custom options
  • Pricing, bundle and discount logic
  • Admin tools that remove hours of manual work

Internal tools

When the business runs on spreadsheets and copy-paste.

Dashboards and back-office systems your team actually wants to use.

  • Order, stock and operations dashboards
  • Back-office systems that replace spreadsheets
  • One place for data scattered across tools

AI automation

When skilled people spend their day on repetitive work.

AI-powered workflows that handle the routine, so your team can focus on the work that matters.

  • Support triage and drafted replies
  • Product descriptions and catalog content
  • Data pulled from invoices and documents

Doesn’t fit a box? That’s usually where we’re most useful. Bring us the problem — we’ll design the solution around it.

Tell us about it

How we work

From your hardest problem to running software.

One small team owns it end to end — strategy, design and engineering — from the first conversation to the next release.

  1. 01

    Map the problem

    We learn how the work happens today and find where time and money leak.

  2. 02

    Design the fix

    We shape the simplest solution that solves it — custom where it matters, proven tools where they fit.

  3. 03

    Build & connect

    We build it properly, test it, and connect it to the systems you already use.

  4. 04

    Run & improve

    Once it’s live, we measure, refine and find the next thing worth automating.

Products

We build our own products, too.

The same craft that goes into client work, packaged for merchants.

Optionary

Shopify product options

In development

Product options, built once and reused everywhere.

Optionary organizes product customization around reusable Bases, Templates and Products — so a change made once reaches every product that uses it.

  • Reusable option bases
  • Templates with conditional fields
  • One template, many products
  • Admin in eight languages
  • CSV and Optionary JSON import

Optionary is being prepared for Shopify App Store submission and isn’t available to install yet.

Let’s talk

Bring us your hardest problem.

Tell us what’s slowing your business down — or ask us about Optionary.

What’s it about?